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Our first Steve Tulloch feature introduced the Kingston 13 artist, his Studio One foundation and the conscious message behind Belly Want Food. Then we sat down with him. What followed revealed something deeper: the experiences, principles and concerns that still drive the man behind the music.
In our earlier Reggae Hour profile, we traced Steve Tulloch’s journey from Kingston 13 through Studio One, Ghetto Life and Belly Want Food. We explored an artist who believes reggae should educate, uplift and speak directly to the realities facing ordinary people.
But biography can only take you so far.
An interview allows the person inside the biography to step forward.
And when Tulloch joined Reggae Hour, the conversation quickly became about much more than records. We talked about where talent begins, the pressure of being young inside a serious studio, the economics of streaming, what younger artists need to understand about reggae’s foundation, and the values he wants his music to leave behind.
If the first article explained who Steve Tulloch is, this is the next chapter: what Steve Tulloch believes.
Read Part One:
Steve Tulloch: Carrying Conscious Reggae from Kingston 13 to the World
One of the most revealing moments in our conversation came before we ever reached Studio One.
Asked where his musical journey really began, Tulloch pointed toward home. His stepmother loved the arts, and that exposure helped him recognize something already inside himself.
He remembers Christmas morning concerts and an environment where performance was not some distant world reserved for celebrities. The arts were present. Music was visible. Expression was something a young person could participate in.
Tulloch described his ability as an inborn talent, while crediting his stepmother with helping him take ownership of it.
“It’s like an inborn talent... my stepmother helped me to own the talent.”
There is something important inside that statement for every young creative person. Talent may arrive naturally. Believing that the talent deserves development often requires somebody else to see it first.
In Part One, we established Tulloch’s connection to Studio One. The interview revealed what that experience actually felt like from his side of the microphone.
He remembered being asked to work on background vocals and harmonies associated with Johnny Osbourne. But underneath the opportunity was a problem he did not advertise at the time: he was not yet confident arranging harmonies.
Imagine being young, standing inside a serious Jamaican recording environment, and realizing that the room expects you to know how to deliver something you are still learning.
Tulloch did not leave.
He did not tell himself he needed another year before he was ready.
He worked.
“I had no idea how to do harmonies... but at that time, you know, I had to show my class.”
That memory adds another dimension to Tulloch’s Studio One history. It was not only a place where he sang. It was a place where opportunity demanded growth in real time.
He also remembers what the experience did for his sense of self. Being recognized, working in that environment and receiving encouragement about his voice gave him something that remains difficult to measure on a chart: a sense that he belonged.
Tulloch’s music has always been associated with social message, but the interview clarified where that message comes from.
Life itself is his source material.
What happens in the community. What happens outside the community. What families endure. What working people face. What the world is becoming.
To Tulloch, these experiences are an education. The artist observes them, absorbs them and turns them into something that can travel.
That is why words like oppressed, downtrodden, equal rights and justice sit so naturally inside the conversation.
Conscious reggae, in this understanding, is not valuable simply because it sounds like an earlier generation of roots music. It is valuable when it remains useful to people.
It should help listeners understand what they are seeing around them. It should motivate. It should preserve dignity. And sometimes, when people feel invisible, it should simply confirm that somebody else sees what they are going through.
Tulloch has lived long enough in the business to remember when music ownership felt physical.
Records were pressed. Records were carried. Records were sold. The exchange between music and money could be seen and touched.
Streaming changed that relationship.
Tulloch does not dismiss the digital era. In fact, he recognizes one of its greatest advantages: reach.
An independent artist can now release a song and potentially reach listeners across continents without first building a traditional physical-distribution network.
But greater reach creates another question.
Who controls the economic relationship?
Tulloch’s concern is not that artists should abandon streaming platforms. His own future releases are intended for the major digital services.
His larger point is about dependence.
If another company owns the platform, defines the payment structure and controls the relationship with the audience, the artist may have global visibility without having the level of control that previous generations associated with selling their own product.
His advice was straightforward: artists should think seriously about creating their own platforms and developing ways to sell music directly.
That idea becomes even more powerful when combined with the other advice he offered younger musicians.
“The most important thing... is discipline, consistency... you have to be confident also.”
It is easy to talk about independence. Independence only works when the person demanding control is prepared to do the work that control requires.
Discipline. Consistency. Confidence.
Those are not glamorous words. But they may be more useful to an emerging artist than another promise of overnight success.
Tulloch’s message to younger reggae artists also carried a cultural warning.
Learn the history.
Know who built the foundation.
Understand what the music represented before deciding how you want to change it.
This is not an argument against evolution. Reggae has always changed. Ska evolved. Rocksteady evolved. Roots evolved. Dancehall created another vocabulary. Jamaican music has never survived by standing still.
But innovation without memory creates a different danger: people inherit the sound while losing sight of why that sound mattered.
Tulloch wants younger artists to research the foundation so they can move forward from knowledge rather than simply from fashion.
The interview was not only reflective.
Tulloch also gave Reggae Hour an update on the music still ahead.
At the time of our conversation, he said he was developing a 16-track album and had completed approximately nine tracks.
The project did not yet have a final title.
When asked which song might become the breakout record, Tulloch answered with the confidence of somebody who does not believe in recording filler: all of them.
The direction remains consistent with the Steve Tulloch introduced in our first feature. The new material is being built around real-world issues, while also leaving space for lovers rock.
That balance matters.
Human beings do not live only inside struggle. They fall in love. They build families. They celebrate. They hurt. They repair. They hope.
Reggae has always had room for the whole person.
While the next chapter develops, listeners can support Steve directly across his official music destinations.
Spotify
Listen to Steve Tulloch on Spotify
Apple Music
Listen to Steve Tulloch on Apple Music
Bandcamp
Support Steve Tulloch on Bandcamp
Official YouTube Channel
Visit Steve Tulloch Official on YouTube
Featured Video
Watch “Let’s Give It a Try”
Instagram
Follow @thestevetulloch
Toward the end of the conversation, we moved away from technology, promotion and career strategy.
We asked about legacy.
What should remain after the interviews end, after the next album and after the statistics attached to a career no longer matter?
Tulloch spoke about simplicity.
He spoke about humanitarianism.
He spoke about equal rights and justice.
And then he reduced the entire philosophy to four words.
“Love is the only way.”
He contrasted love with war and destruction. His language became deliberately simple: eat love, drink love, talk love, write love.
In another part of the interview, family entered the same conversation. Respect your mother. Respect your father. Value the people who stand with you.
These ideas help us hear his music differently.
Belly Want Food is about need. His concern about streaming is about fairness. His message to younger artists is about responsibility. His belief in reggae is about giving people strength.
Underneath all of them is the same question:
How should we treat one another?
Our first Steve Tulloch feature told the story of a conscious reggae artist from Kingston 13 whose journey connected Studio One, Ghetto Life and Belly Want Food.
The interview completed another part of the picture.
We met the young singer who had to learn while the microphone was already on. We met the veteran watching physical records become digital streams. We met the independent artist questioning who controls the economics of music. We met the elder challenging younger musicians to know their foundation.
And behind all of those versions of Steve Tulloch was the same artist introduced in Part One: somebody who believes reggae still has work to do.
It must remember.
It must speak.
It must uplift.
And according to Tulloch, whatever else the world chooses to build, it will not hold together for long without love.
Reggae Hour goes beyond the playlist to meet the artists, preserve the stories and explore the history, culture and ideas carried inside reggae music.
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