Why Menelik Nesta Gibbons Is a Living Legacy in Music, Culture, and Community When we talk about leaders whose work transcends entertainment and becomes a cultural force — few names resonate as deeply as Menelik Nesta Gibbons , better known to the world as Don Dada . A multi-platinum, multi-award-winning artist and cultural architect, Don Dada has built a career that bridges continents, genres, and generations. Born in Harare, Zimbabwe and raised in Johannesburg, South Africa, Don Dada started his artistic journey in 2000 and founded Ruff Cutt Studio in 2009 — a creative hub that has become a breeding ground for reggae, hip-hop, and African consciousness. From his early album Avant-Garde to chart-topping releases like VIVA Mandela , Don Dada has consistently pushed beyond the conventional boundaries of music. His work has not only garnered multi-platinum sales in record time but has also been recognized for its social and historical significance. 🎶 Cross-Genre Innovation ...